Category Archives: Blog

episode 1

Getting Creative in Times of Crisis

With Pete Carr, Regional President, Bacardi North America · 12th November, 2020


Ishveen Jolly | CEO and Founder, OpenSponsorship


My love for playing sports started as a child from playing catch with my father in our backyard, which led me to captain the Keble College, Netball, and Cricket teams at Oxford University. It also gave me the courage to leave my career in management consultancy in London and move to New Delhi, India to become a sports agent. Working with premier leagues, teams, clubs, and athletes – brokering sponsorship deals gave me an insider perspective on how fragmented and unanalytical the sports sponsorship industry is. Realizing the industry lacked transparency, information, access, tracking, and tech innovation meant there was a huge untapped potential in the annual $60 Billion sports sponsorship market.

Why wasn’t there an Airbnb for sponsorship? Well, now there is,