Shifting Consumer Behaviors and Finding the New Cool with Sean Koffel, Co-Founder and Partner, Watchfire Ventures
In the first of a two-part episode, Sean talks about the business lessons learned from his time with the Marine Corps, and how new consumer behaviors resulting from the pandemic will shape our economy for generations to come.
A mainstay in the adult beverage industry, Sean first met Bert while he and his business partner were launching American Born Moonshine in Nashville a decade ago. The duo have since turned their success into launching a Venture Capital Firm called Watchfire Ventures that invests in early stage consumer product and consumer technology businesses.
Sean shares his perspectives on the bifurcated consumer segments that are developing before our eyes: those more hesitant and risk-averse who will place increasing trust on word-of-mouth and microinfluencers, and those craving consumerism, travel, and in-person brand exposure at a scale never before seen. His prediction? A whole new type of “cool” factor as people look to reconnect and share new meaningful experiences with friends.
Tune in to hear all of Sean’s predictions and advice on designing true omni-channel businesses and strategies that are built to last.