Bert Miller welcomes Lisa Chang, the Global Chief People Officer of the Coca-Cola Beverage Company. They discuss the company’s recent recognition with the 2023 Hunt Scanlon Culture of Excellence Award and how they’ve focused on maintaining their culture during challenging times. Lisa highlights the importance of leadership commitment to culture as a guiding light for organizations, especially during crises.

My love for playing sports started as a child from playing catch with my father in our backyard, which led me to captain the Keble College, Netball, and Cricket teams at Oxford University. It also gave me the courage to leave my career in management consultancy in London and move to New Delhi, India to become a sports agent. Working with premier leagues, teams, clubs, and athletes – brokering sponsorship deals gave me an insider perspective on how fragmented and unanalytical the sports sponsorship industry is. Realizing the industry lacked transparency, information, access, tracking, and tech innovation meant there was a huge untapped potential in the annual $60 Billion sports sponsorship market.

Why wasn’t there an Airbnb for sponsorship? Well, now there is, OpenSponsorship.com.