Episode 4 Season 3

Solving the World's Thirst: The World's Path to Sustainable Water

with Alex Guy · November 30, 2023


Solving the World’s Thirst: The World’s Path to Sustainable Water | Alex Guy, AirWater Co

November 30, 2023

Alex Guy, CEO, AirWater Co.

In a world grappling with depleting water resources, one company is poised to revolutionize the way we think about sourcing this precious commodity. The AirWater Company, led by CEO Alex Guy, stands as a beacon of innovation, introducing a groundbreaking technology that extracts high-quality drinking water from thin air. 

In a recent interview on Beyond the Bottom Line with host Bert Miller, Alex Guy delves into the genesis of his visionary company, shedding light on its journey, challenges, and transformative potential. The AirWater Company’s mission? 

To create a third source of water, distinct from ground and sea, by harnessing the air’s humidity. 

Creating a New Water Source 

“The vision is to transform the way we think about water sourcing, making it accessible and eco-friendly, without straining existing resources,” Alex states in his interview with Bert.  

The AirWater Company was born from the vision to alleviate water scarcity. Alex Guy, a former finance professional, embarked on a journey that led him from London to the Middle East. 

Collaborating with a company focused on water solutions, his trajectory pivoted towards a pivotal goal: developing a technology capable of producing 1,000 liters of water per day. Initially aimed at aiding frontline military personnel and humanitarian relief efforts, the company soon transitioned to cater to the escalating concerns around single-use plastics in consumer products. 

Innovating for Sustainability 

As global environmental concerns amplified, catalyzed further by events like the COVID-19 pandemic, the focus on sustainability became more pronounced. The AirWater Company positioned itself as a solution to address the escalating pressures on traditional water sources, emphasizing the importance of sustainability and reducing plastic waste. 

Pioneering Technology 

The heart of the AirWater Company’s innovation lies in its technology, extracting humidity from the air and transforming it into purified, drinkable water. “Our technology imitates the natural process of condensation, capturing moisture from the air and turning it into clean, drinkable water,” Alex explains. 

Their diverse portfolio ranges from compact units for domestic use, akin to kitchen appliances, to larger-scale outdoor solutions capable of producing thousands of liters daily. The company’s aim is not just innovation but affordability, with an aspiration to offer water at an astonishingly low cost of 3 to 4 cents per liter. 

Overcoming Challenges 

The journey hasn’t been without hurdles. Deploying their technology in remote areas presented significant challenges due to the scarcity of reliable power sources. However, the company has been diligently working on solutions, including solar and hydrogen-based alternatives, to ensure consistent water supply, even off-grid. 

A Global Impact 

The AirWater Company’s impact spans far beyond just providing water. Their sustainable approach encompasses a circular system, utilizing reusable glass bottles and offering a total water solution to various sectors. Success stories in the UAE, particularly in hotels seeking to reduce plastic waste, stand as testaments to their transformative potential. 

Scaling Towards the Future 

Looking ahead, the AirWater Company sets its sights on expanding globally, including a foray into the United States. The goal is not merely commercial expansion but a commitment to become the most sustainable water company in the world. Building a diverse, passionate team that aligns with their vision remains pivotal as they strive to address water scarcity challenges worldwide. 

A Vision for Sustainability 

Amidst all the technological innovation and commercial aspirations, the underlying vision remains unwavering – to be a sustainable source of water that serves humanity’s needs while reducing environmental impact. The company’s ethos centers on responsibility, recognizing the critical role it plays in providing a consistent, reliable water source to communities worldwide. 


In conclusion, the AirWater Company stands as a beacon of hope in a world grappling with water scarcity and environmental challenges. With its innovative technology and unwavering commitment to sustainability, it’s poised not just to disrupt the water-sourcing industry but to create a positive impact on a global scale, ensuring a future where access to clean drinking water is no longer a luxury but a fundamental right for all.


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