Jeff Popkin, former CEO of Mast-Jägermeister US, joins Beyond the Bottom Line with Bert Miller in Episode 2 of Season 2 to walk through the marriage of Jägermeister and Redbull, finding brands you love, and the keys to successfully growing a consumer brand.
Why wasn’t there an Airbnb for sponsorship? Well, now there is, OpenSponsorship.com.
My love for playing sports started as a child from playing catch with my father in our backyard, which led me to captain the Keble College, Netball, and Cricket teams at Oxford University. It also gave me the courage to leave my career in management consultancy in London and move to New Delhi, India to become a sports agent. Working with premier leagues, teams, clubs, and athletes – brokering sponsorship deals gave me an insider perspective on how fragmented and unanalytical the sports sponsorship industry is. Realizing the industry lacked transparency, information, access, tracking, and tech innovation meant there was a huge untapped potential in the annual $60 Billion sports sponsorship market.
Why wasn’t there an Airbnb for sponsorship? Well, now there is, OpenSponsorship.com.
You don’t want to miss this in-depth discussion with the author of “Never Split the Difference: Negotiating As If Your Life Depended On It.” We get deep into negotiation, but we also learn about Chris Voss himself— as he shares his Midwest upbringing, his journey through law enforcement and high-stakes negotiations, and his most recent transition into the entrepreneurial realm as CEO of The Black Swan Group.
In the second of a two-part series, Sean and Bert dissect how Gen Z’s focus on authenticity is changing the game for consumer-facing brands and what unique opportunities the pandemic has presented.
Tune in to part one of this two-episode feature to hear adult beverage leader Sean Koffel’s predictions and advice on designing true omni-channel businesses and tapping into the next iteration of “cool.”
Tune in to learn critical leadership lessons from Sir Richard Branson and the rest of the Virgin Group executive team, as Raul Leal, Virgin Group board member and ex-CEO of Virgin Hotels, talks shop.
Learn what it takes to shift public perception with data and science, and impact the course of an entire industry from the Canadian doctor who first discovered the cosmetic application of Botox.
Go behind the scenes with Bacardi to see how they launched new products and underwent rapid digital adoption to keep up with dramatic shifts in the needs of their consumers — and first responders.
Learn how Hostess Brands pivoted in face of crisis, refocused their core values, and charged forward with innovation to drive impressive success throughout a tumultuous year.
Find out how a legacy family business restructured their team for a digital-first focus in a matter of weeks, and what talent will be most critical to the wine industry moving forward.
