Jeff Popkin, former CEO of Mast-Jägermeister US, joins Beyond the Bottom Line with Bert Miller in Episode 2 of Season 2 to walk through the marriage of Jägermeister and Redbull, finding brands you love, and the keys to successfully growing a consumer brand. 
Why wasn’t there an Airbnb for sponsorship? Well, now there is, OpenSponsorship.com.