On this episode of Beyond the Bottom Line, host Bert Miller dives deep with Joe Fortune, CEO of Jägermeister, to explore how the iconic fifth-generation, family-owned brand has preserved its heritage while embracing innovation. From recalibrating its U.S. strategy and leveraging data-driven decisions to fostering a family-like culture and recruiting top-tier talent, Joe shares the secrets behind Jägermeister’s sustained success and evolution.

In this episode of Beyond the Bottom Line with Bert Miller, Craig Huse, the CEO of the Huse Culinary Group, Bert uncovers how Huse Culinary grew a legacy brand steadily with diverse product sets while achieving record retention. Craig Huse leads a restaurant group with four concepts and multiple locations generating over $70 million in revenue. He also oversees the St Elmo Foods Group, which includes famous products like Saint Elmo shrimp cocktail sauce and seasonings. Craig recently launched RTD St. Elmo Co and has plans to establish a distillery.

From dreams of becoming a rockstar to being voted one of the Top CEOs from Comparatively & Best Places to Work for Women, Ellis Singer McCue, CEO of Territory Foods, joins Bert for Season 2 Episode 3 of Beyond the Bottom Line with Bert Miller.Why wasn’t there an Airbnb for sponsorship? Well, now there is, OpenSponsorship.com.