Daily Archives: February 10, 2025

episode 1

Getting Creative in Times of Crisis

With Pete Carr, Regional President, Bacardi North America · 12th November, 2020

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Building Premium Brands Through Family Values | Scott Northcutt, Bacardi

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On this episode of Beyond the Bottom Line, host Bert Miller engages with Scott Northcutt, Senior Vice President of HR at Bacardi, for an in-depth look at how the spirits giant maintains its family-driven excellence after more than 160 years. Drawing from his 15+ years of experience, Scott discusses how Bacardi navigates industry headwinds while preserving its commitment to quality and innovation. From developing next-generation leaders through Harvard Business School partnerships to implementing radical candor in a family-oriented culture, Scott reveals the strategies that keep Bacardi at the forefront of the premium spirits industry.