In this episode of Beyond the Bottom Line, host Bert Miller dives deep with the new A1RWATER leadership team, about the potential of air-to-water technology.

Pete Carr, CEO of A1RWATER Americas, is a seasoned veteran of the beverage industry with a 35-year track record at giants like Diageo, Red Bull, and Bacardi. Ryan Bibbo, COO of A1RWATER Americas, brings over 25 years of expertise in human capital, talent management and operational leadership, served as Global Vice President of HR at Bacardi, where he oversaw major operational and talent shifts across North, Central and South America.

Now they lead a mission to address one of the world’s most pressing challenges—water scarcity. The technology? Extracting humidity from the air and transforming it into clean drinking water, offering a sustainable solution that could change the game globally.

Air-To-Water: A Game-Changer for Global Water Security

As climate change and population growth place increasing pressure on traditional water sources, the need for innovative solutions has never been more critical. Both Pete Carr and Ryan Bibbo’s transition to A1RWATER Americas is driven by the opportunity to provide communities with access to fresh, clean water without depleting traditional resources.

Air-to-water technology could provide a new source of drinkable water, especially in drought-stricken areas like California, where traditional water sources are drying up. A1RWATER’s vision includes selling air-to-water machines, establishing water farms, and providing purified water to schools, offices, and even the sports drink market. This bold approach has the potential to supply clean water to those who need it and disrupt the industry’s status quo, offering an alternative that’s both scalable and eco-friendly.

Educating the Market

Reflecting on his days at Red Bull, Pete draws an insightful parallel between launching an unconventional energy drink and introducing new water technology. Just as Red Bull faced initial skepticism, air-to-water systems also require a shift in consumer perception.

Education is key, and Pete emphasizes the importance of raising awareness about the benefits and viability of this technology. As more people understand the process and its potential impact, the path to widespread adoption becomes clearer.

A Vision for Sustainable Expansion

A1RWATER Americas has its sights set on a phased approach to growth, starting in South Florida, then moving into the Caribbean, and eventually expanding to other regions facing water shortages worldwide.

With a focus on premium, sustainable water options, they aim to appeal to younger, eco-conscious consumers who prioritize environmental responsibility. In the interview, Ryan references the Fairmont hotel in Abu Dhabi, for example, where A1RWATER has replaced single-use plastic bottles with reusable glass ones, collecting, sterilizing, and refilling them to minimize waste.

Tapping into New Markets

The discussion also touches on the substantial water needs of industries like AI data centers and beverage production. AI data centers, for instance, require up to 300,000 gallons of water per week to cool servers, while beverage companies consume millions of liters daily. This demand presents a significant opportunity for A1RWATER Americas to offer a more sustainable alternative, providing pure drinking water solutions that align with the growing push for eco-friendly practices.

Leadership with Purpose

Under Pete and Ryan’s leadership, A1RWATER Americas aims to do more than sell water; the company’s global mission is to create lasting community benefits. By ensuring sustainable water access and prioritizing strong leadership and a positive culture, they aim to make a tangible difference in communities worldwide.

As water scarcity continues to be an increasingly urgent issue, the company’s vision is aligned with making a meaningful, lasting impact. With Pete and Ryan’s leadership and the company’s cutting-edge technology, A1RWATER Americas is poised to redefine how we think about water.

To join the movement, explore new solutions, and embrace the possibilities of a future where access to clean drinking water is no longer a luxury, but a right, visit their website at A1RWATER.com.

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