In the first ever episode of Beyond the Bottom Line, Bert speaks with Peter Mondavi Jr. and Judd Wallenbrock about how they’ve successfully transitioned a legacy family business into the modern world. 

Peter Mondavi Jr., son of Peter Mondavi Sr., kicks things off by sharing the family history that underpins one of the biggest names in New World wine. He explains how his grandfather’s winemaking pursuits took off during prohibition — when it was somewhat accepted for individuals to make up to four barrels of wine for personal consumption — and how the Charles Krug brand aligns well with the Mondavi history.

He and Judd describe the passion required to work in the wine industry, the rapid shift to a digital focus they navigated earlier this year, and how their safety precautions have increased in light of both COVID-19 and the California wildfires. 

Learn how an 8,000 year old industry has thrived across generations, and why Peter and Judd predict data analytics will become the most critical skill in their space.