Throughout his tenure at Mast-Jägermeister US, one thing remained consistent: The authentic joy Jeff brought to his team and the brand every single day. 

Jeff Popkin, former CEO of Mast-Jägermeister US, joins Beyond the Bottom Line with Bert Miller in Episode 2 of Season 2 to walk through the marriage of Jägermeister and Redbull, finding brands you love, and the keys to successfully growing a consumer brand. 

Prior to joining Mast-Jägermeister U.S. in 2015, Jeff served as President of Vita Coco, CEO of Red Bull Distribution Company, and senior leadership positions with top beer and beverage brands like Molson Coors Beverage Company.