“Can I use swear words?” Pete Carr quips when asked how Bacardi, a 158-year-old family business, survived the impacts of 2020. 

Pete identifies the very moment on March 12, 2020 that he knew things were undergoing irreversible change, how the entire company rallied around an “all in” founder’s mindset, and the importance of constant communication from that point onwards.

He shares the many ways the Bacardi business was set up for success, from the global footprint which afforded the North American division foresight as they watched what took place in China and across Europe, to the the long-term runway he’s afforded as a leader within a family-run business that maintains a generational mindset. 

Learn how Bacardi got creative with recipe development, cocktail delivery kits, and the fastest ever product launch: hand sanitizer for first responders, and take note on how Bacardi underwent rapid digital adoption to guarantee no dead ends when 70% of consumer purchases shifted online.