The
Business
Was

The Business Was

  • In the red
  • In operational freefall
  • Missing leadership
  • Missing accountability
  • Losing relevance in a digital world

Bert initiated a rebuild, recruiting elite operators who could absorb the chaos, impose structure, and execute at speed for a defined window.

Discipline Over Legacy

MRI didn’t need incremental improvement.
It needed reconstruction.

Bert modernized in an antiquated industry, introducing digital platforms, media, content engines, and a new understanding of how authority gets built one-to-many.

A Public-Company Exit in 42 Months

In just 42 months, MRI went from a struggling, declining franchisor to a disciplined, digital-era recruiting platform acquired by HireQuest.

Truth. Discipline. Relentless execution.