The Right Leaders Change Everything.

For over three decades, Bert Miller has partnered with founders, boards, and executive teams at critical inflection points, building the leadership teams behind some of the world’s most iconic brands.

 

Bert’s work is a case study in how transformative talent directly translates into market dominance and multi-billion-dollar outcomes.

Bert Miller

Diageo

The Challenge

A global spirits leader transitioning from a centralized U.S. model to a decentralized, market-led structure—without losing control, focus, or performance.

The Talent Mandate

The U.S. business restructuring needed to build regional leadership and national account teams capable of owning end markets at scale.

The Impact

  • Built regional commercial and national accounts leadership
  • Enabled deep market immersion and accelerated brand growth
  • Became the launchpad relationship that scaled the Protis Global business

Red Bull North America

The Challenge

 An emerging brand in a category that didn’t yet exist—energy drinks in the U.S.—needing structure without diluting its grassroots edge.

The Talent Mandate

Build the national accounts, regional, and executive infrastructure behind a guerrilla brand poised to scale.

The Impact

  • Placed much of the national accounts leadership
  • Built regional and commercial teams across North America
  • Supported expansion from ~$750M to nearly $4B+ in North American revenue

Hostess Brands

The Challenge

A legendary American brand emerging from bankruptcy—no product on shelves, no margin for error.

The Talent Mandate

Rebuild the organization from the inside out: leadership, national accounts, marketing, supply chain, and finance.

The Impact

  • 100+ critical hires across the enterprise
  • Direct partnership with ownership, CEO, CHRO, and transformation leadership
  • Supported the rebuild from zero to a $5.6B acquisition by JM Smucker

Ferrero North America

The Challenge

A globally iconic brand with limited U.S. penetration, preparing for aggressive North American expansion.

The Talent Mandate

Build commercial leadership and account management teams to scale Nutella, Tic Tac, and Ferrero Rocher.

The Impact

  • Built senior leadership and commercial teams with 55 hires
  • Fueled growth from ~$160M to $1B+ in North America
  • Enabled both organic growth and acquisition-driven scale

Mark Anthony Brewing

The Challenge

Explosive growth across RTD and seltzer—without the internal infrastructure to sustain it.

The Talent Mandate

Scale operations, commercial leadership, manufacturing, and ultimately build an internal recruiting function.

The Impact

  • Placed leaders across sales, marketing, finance, operations, and plants
  • Built the internal recruiting team, eventually working himself out of a recruiting job
  • Supported White Claw’s rise as the #1 RTD brand in the U.S.

The Right Leaders Change Everything.

For over three decades, Bert Miller has partnered with founders, boards, and executive teams at critical inflection points, building the leadership teams behind some of the world’s most iconic brands.

 

Bert’s work is a case study in how transformative talent directly translates into market dominance and multi-billion-dollar outcomes.

Bert Miller

Diageo

The Challenge

A global spirits leader transitioning from a centralized U.S. model to a decentralized, market-led structure—without losing control, focus, or performance.

The Talent Mandate

The U.S. business restructuring needed to build regional leadership and national account teams capable of owning end markets at scale.

The Impact

  • Built regional commercial and national accounts leadership
  • Enabled deep market immersion and accelerated brand growth
  • Became the launchpad relationship that scaled the Protis Global business

Red Bull North America

The Challenge

 An emerging brand in a category that didn’t yet exist—energy drinks in the U.S.—needing structure without diluting its grassroots edge.

The Talent Mandate

Build the national accounts, regional, and executive infrastructure behind a guerrilla brand poised to scale.

The Impact

  • Placed much of the national accounts leadership
  • Built regional and commercial teams across North America
  • Supported expansion from ~$750M to nearly $4B+ in North American revenue

Hostess Brands

The Challenge

A legendary American brand emerging from bankruptcy—no product on shelves, no margin for error.

The Talent Mandate

Rebuild the organization from the inside out: leadership, national accounts, marketing, supply chain, and finance.

The Impact

  • 100+ critical hires across the enterprise
  • Direct partnership with ownership, CEO, CHRO, and transformation leadership
  • Supported the rebuild from zero to a $5.6B acquisition by JM Smucker

Ferrero North America

The Challenge

A globally iconic brand with limited U.S. penetration, preparing for aggressive North American expansion.

The Talent Mandate

Build commercial leadership and account management teams to scale Nutella, Tic Tac, and Ferrero Rocher.

The Impact

  • Built senior leadership and commercial teams with 55 hires
  • Fueled growth from ~$160M to $1B+ in North America
  • Enabled both organic growth and acquisition-driven scale

Mark Anthony Brewing

The Challenge

Explosive growth across RTD and seltzer—without the internal infrastructure to sustain it.

The Talent Mandate

Scale operations, commercial leadership, manufacturing, and ultimately build an internal recruiting function.

The Impact

  • Placed leaders across sales, marketing, finance, operations, and plants
  • Built the internal recruiting team, eventually working himself out of a recruiting job
  • Supported White Claw’s rise as the #1 RTD brand in the U.S.

Additional Brands Influenced

Additional Brands Influenced